GfK (Germany) – CRM expert / EMEA Digital Marketing specialist
I worked as an EMEA Digital & Marketing Specialist at GfK, an NIQ company, with HubSpot at the centre of the marketing stack and Salesforce on the sales side. My job: make campaigns repeatable, keep the data clean, and give marketing and sales one shared view.
The situation
Marketing ran across many countries, languages and event programmes. Email work was fragmented, automation was limited, reporting was scattered across tools, and lead handoffs between marketing and sales needed a clearer path.
What I did
Email marketing & automation
- Built targeted HubSpot email campaigns and automated workflows
- Segmented audiences by behaviour, market and engagement
- Set up reusable email templates and best practices
Event lifecycle emails
- Invitation, registration confirmation, logistics and follow-up sequences
- Local-language versions for different EMEA markets
- Landing pages, forms and calls-to-action for registration
HubSpot & Salesforce
- Worked on the HubSpot to Salesforce integration and data sync
- Lead handoff, deal stages and pipeline set-up
- Kept the CRM database accurate and clean
Reporting & dashboards
- Dashboards for campaign performance, lead flow and pipeline
- One shared view for marketing and sales
Process & training
- Documented the way of working and CRM best practices
- Trained regional teams and supported day-to-day CRM questions
How it worked
Results
+20%
Lead-to-customer conversion rates rose by 20% as a result of improved lead nurturing and scoring.
+25%
Email open rates increased by 25% thanks to targeted segmentation and automation.
+15%
Click-through rates improved by 15% thanks to targeted segmentation and automation.
Beyond the numbers: repeatable campaign templates and workflows, cleaner CRM data through a consistent HubSpot to Salesforce sync, and dashboards that give marketing and sales one shared view.
Want this for your team?
If you want to improve your CRM and sharpen your automation lifecycle, send me a message. The playbook on the right is the method behind this work.
The Lifecycle CRM Playbook
A 20-page PDF: diagnostic, contact-record and lifecycle-state rules, message templates, workflow diagrams, dashboard layout and a 30-day build order.
15€ · instant download