I worked as a Europe Marketing Operation & Assets Creation Specialist for Spotzr in the Netherlands. My job: keep campaigns and marketing assets running on time, on brand and measurable across European markets.
Works withCreative, sales, product and regional marketing teams
What I did
01
Marketing operations
Built marketing plans tailored to the European market
Researched trends and competitors
Managed budgets and tracked KPIs
02
Content & asset management
Oversaw creation and distribution of marketing content in line with brand guidelines
Kept a content calendar
Proofread and edited copy, graphics and video
Coordinated agencies and freelancers
03
Campaign execution
Ran campaigns across social, email and web
Used marketing automation for campaign workflows
A/B tested and optimised
Worked with sales on lead generation and nurturing
04
Reporting & analytics
Regular performance reports with recommendations
Spotted trends and growth opportunities
Presented findings to senior management
05
Collaboration & quality
Kept regional teams consistent and aligned
Trained team members on operations and asset management best practice
Audited assets for quality, compliance and consistency
How it worked
Simplified process view. Real campaign assets and figures are not shown.
Want this for your team?
If you want to improve your CRM and sharpen your automation lifecycle, send me a message. The playbook on the right is the method I use for campaign and CRM operations.
The Lifecycle CRM Playbook
A 20-page PDF: diagnostic, contact-record and lifecycle-state rules, message templates, workflow diagrams, dashboard layout and a 30-day build order.
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