Universal Music Group (Berlin, Germany) – Digital & Media consulting
Case study · Digital & media consulting · Music
I worked as a Digital & Media Consultant for Universal Music Group in Berlin. My job: turn artist and label goals into social media and content plans, run them, and use the data to improve the next round.
Works withArtists, management teams, marketing, creative and CRM teams
What I did
01
Social media strategy
Built social media plans to grow artist and label awareness and engagement
Researched trends and adjusted the plans
Translated artist and management goals into concrete actions
02
Content creation & calendar
Created and curated text, image and video content per platform
Kept a content calendar aligned with marketing campaigns
03
Analytics & reporting
Tracked social metrics and campaign KPIs
Wrote regular reports with insights
Used the data to refine strategy
04
Advertising & promotions
Planned and ran paid social campaigns
A/B tested and optimised ad performance
Managed ad budgets
05
Community & crisis management
Answered comments and messages and grew an active community
Monitored channels for issues and handled them early
Prepared crisis plans to protect reputation
06
Collaboration & CRM
Worked with marketing, sales, creative and artist management teams
Met the CRM team regularly to link social strategy with CRM data
Trained artists and teams on social best practices and tools
Kept activity GDPR-compliant
How it worked
Simplified process view. Real campaign assets and figures are not shown.
Want this for your team?
If you want to improve your CRM and sharpen your automation lifecycle, send me a message. The playbook on the right is the method I use for the CRM side of this work.
The Lifecycle CRM Playbook
A 20-page PDF: diagnostic, contact-record and lifecycle-state rules, message templates, workflow diagrams, dashboard layout and a 30-day build order.
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