Klaviyo Senior Specialist | -MG- CRM | MARKETING | AI

-MG- CRM | MARKETING | AI

Improve & Enhance

Klaviyo Senior Specialist

Email marketing, segmentation and lifecycle automation. I help you set up and run Klaviyo, from signup forms and welcome flows to post-purchase and win-back journeys.

Book a 45-min call Get the free -MG- CRM guide

How I help

Three ways to work with me on Klaviyo

Integration

Account setup, data imports and integration checks. A clean starting point for your lists, consent and customer events.

Operations

Campaigns, segmentation, email design briefs and lifecycle flows, with testing and a clear review routine.

Consulting

Audit of your Klaviyo account, a clear roadmap and hands-on execution. Strategy and delivery from one person.

Klaviyo Academy certification

✓

Klaviyo practitioner certificate

Issued to Marc Genin by Klaviyo Academy
January 18, 2025 – January 18, 2027

Account setup, integrations, signup forms, segmentation, personalization, campaigns, automation and performance analysis.

View my verified credential

From first signup to repeat purchase

A practical Klaviyo setup: relevant messages, clean customer data and a clear plan for each stage of the relationship.

Campaigns and newsletters

Campaign planning, audience selection, email briefs, quality checks and A/B tests. One clear goal for each send.

Welcome and onboarding

Welcome sequences that set expectations and help new subscribers take the next step. Timing, message order and exclusions checked before launch.

Browse and cart recovery

Recovery flows with useful reminders, sensible delays and exclusions for recent buyers. No blanket discounting.

Post-purchase and retention

Thank-you messages, product guidance, review requests and win-back journeys shaped around your buying cycle.

Segmentation and personalization

New, repeat, VIP and lapsed customer groups. Relevant content and frequency rules based on customer behavior.

Testing and reporting

Tracking checks, performance reviews and one change at a time. Compare with your own baseline and check revenue attribution before drawing conclusions.

HOW WE WORK

Audit. Prioritize. Build. Review.

We start with your account, customer journey and business goals. I turn the audit into a short roadmap, build the agreed campaigns and flows, then document the setup and review performance with you.

Remote collaboration, clear owners and a handover your team can use.

Practical CRM playbooks

-MG- guides for lifecycle, data, automation and clean CRM operations

Free -MG- CRM guide

A practical playbook for small teams: lifecycle stages, handoffs and the follow-ups that bring customers back.

Download the free guide

Contact me

45 minutes, no pitch deck. We go through your setup and I tell you what I would fix first.

Book a call

Email: hello@marcgenin.com
Phone (France): +33 7 49 07 77 53
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Meeting: go.marcgenin.com/meetings/marc-genin