Marc Genin - CRM & Data Quality Expert
CRM and data quality expert, Salesforce certified: 15+ years across EMEA in CRM architecture, data management, marketing automation and AI workflows. Full remote and hybrid in Europe.
Senior CRM & Data Quality Expert with over 15 years of experience bridging complex database architecture and business intelligence. Specialist in high-volume data consolidation — specifically focused on achieving the "One Customer ID" standard. Expert in identifying system-side bugs and designing scalable SQL-based monitoring to prevent duplicate records in multi-million entry environments. Proven ability to lead cross-functional CRM migrations, validate DMS–manufacturer interfaces, and implement automated data workflows that replace fragile manual workarounds.
- Data Consolidation & Quality: Leading data integrity projects focused on integrating disparate legacy systems into a unified CRM hub — targeting the "One Customer ID" standard across multi-million record databases.
- Deduplication Strategy: Implementing advanced SQL queries to identify and resolve millions of duplicate customer records, ensuring consistency across manufacturer and dealer interfaces.
- Technical Troubleshooting: Performing manual data adjustments and interface validation between Dealer Management Systems (DMS) and manufacturer platforms, resolving system-side bugs with documented workarounds.
- Process Optimization: Identifying weaknesses in the data process chain and proposing automated workflow solutions — reducing manual intervention and improving pipeline reliability.
- CRM Migration: Managed the technical rollout and data hygiene for Salesforce and HubSpot transitions across international teams — ensuring zero-downtime database consolidations.
- Bug Resolution: Acted as primary escalation point for resolving system-side bugs during customer database consolidation, bridging developer and business stakeholder communication.
- SQL & Monitoring: Utilized SQL and PowerBI to build real-time data health dashboards, ensuring high-quality migration and tracking KPIs throughout the process chain.
- Directed regional CRM activities with a focus on data accuracy and user adoption across EMEA markets.
- Designed manual and automated support structures for retail data quality, ensuring seamless customer data flow through the manufacturer's value chain.
- Salesforce (Certified)
- HubSpot — Advanced
- MS Dynamics
- CRM Architecture Design
- Advanced SQL (extraction & cleansing)
- Deduplication & normalization
- ETL pipeline design
- Interface validation (DMS)
- PowerBI — Expert
- Excel (Advanced / pivot)
- Data quality KPI dashboards
- Real-time monitoring reporting
- AI Agents for data classification
- Automated anomaly detection
- Workflow automation design
- Process chain optimization